Branding & Experience
We believe in transforming to prosper. We combine the power of insights with the art of identity to find that spark that wakes people up and connects everything.
We want to make your brand occupy a space in their minds, that represents something they believe in and that has relevance in their lives, in a perfect alignment between Business, Brand and Communication.
Because when the proposal, positioning, purpose, and identity of your Branding platform are consistent and perceived by its value, they are shared by all who touch it and are touched by it, from employees to clients, in a movement where it stops being sold and starts being bought in a continuous flow, transforming the culture of your company and achieving real results.
Creative and strategic thinking
Media and content strategy
And a lot of repetition
While there are thousands of experts in making foam, our business is creating waves.
We position brands and companies, identifying what will make them unique in the client's mind.
We align your value propositions and promises with your goals, and create your purpose and identity, helping your communication flow more smoothly. And then it's work, work, and work.
It's their smart moves that increase attractiveness, provoke competitors, and even define completely new categories and markets.
When your strategy, attributes, identity, experience, and communication are closely linked, aligned, consistent, present at the various touch points, and generate value for your audience, the result is more demand, more engagement, more participation, and envious levels of loyalty.
The value of a good Branding is the ability to attract, inspire, engage people, constantly impact the world and society, and update yourself without losing its essence. All of this in a way that makes sense to activate its potential to be easily transmitted in continuous waves, establishing meaningful connections with people, transforming your company's culture, and working better for your business.
In a world of narratives, do not underestimate the power of your truth, because there is no other factor more determining the long-term success of a brand than its positioning, purpose and branding.
When your strategy, attributes, identity, experience, and communication are intimately linked, aligned, consistent, present in the various points of contact, and generate value for your audience, the result is more demand, more engagement, more participation, and envious levels of loyalty.
Every good idea has a great story waiting to be told. Strong stories flow more, create connections, bring interests and people together, nurture experiences, solidify identities, and sustain interests for years.
Branding is not about following a cake recipe. As important or even more important than the path to follow, is the path not to follow.
By deeply understanding your business, we help companies get it right, building together a window into people's minds, the reason your brand exists and is chosen.
This is how we make it happen at Martin Luz. Our 5 Ps.
The impact that your brand offers
PRINCING OFFER What your company or brand does
POSITIONING How your brand wants to be perceived and in which market
PURPOSE What makes your brand indispensable to the world
PROCESS How we make it all happen
Communication and Advertising
Our role is to work to make your brand perform better. The ultimate goal is not for your brand to be modern, beautiful, elegant, cool and different, but to be more effective for the audience we want to talk to.
We investigate, understand, evaluate, define, articulate, communicate, and develop rationales to solve this challenge.
From all this analysis, we can identify gaps, develop positioning, purposes, and unique and renewing mental triggers, strategies that improve performance, nurture the brand, streamline operations, and make the customer experience rewarding. Thus, your brands start to gain even more strength as they are not only consumed, but admired and loved.
By aligning brands and businesses with what the market expects of them, we increase the fluidity, synergy, and efficiency of their communication with each other.
We are passionate about taking brands to the next level.
Come find ways to help your company's presence and performance grow with us.