Martin Luz

An agency?


An agency with a proven full-cycle track record.

More than results: experts in creating wealth for brands and their shareholders.

Coming from a disruptive world, we act both strategically as well as operationally.

We base our work on perfect understanding, a great deal of curiosity, study, and hard work. In our process, we develop a close relationship with our clients which enables us to dive deeply into their brand identity, market and business potential, just as if we were investors.

As a result, through knowledge, creativity and aligned goals, we are able to find pathways and transformative solutions that prepare our clients to take full advantage of their potential, improve performance in both the digital and physical worlds, and therefore boost their business and reach actual quantifiable results.

In practice, it looks a little bit like this: our client tells us their goal and we give our best to help them achieve it in Brazil, Latin America and worldwide.

Our job

We put brands in position. We align their propositions and purposes with their objectives. In short, we make sure your brand is ready to go and well-prepared for the future.

  • In-depth understanding of your goals

  • Acknowledgement of needs and skills

  • Team structure design

  • Recruitment

  • Training

  • Establishing KPIs

  • Management

  • Performance measurement
    via OKR and NPS


Brand &

Transform your brand's potential
  • Positioning

  • Brand strategy

  • Brand platform

  • Brand identity

  • Design

  • Art direction

  • Campaign creation

  • Packaging

  • Visual identity

  • Employer branding

  • Digital experience

  • Customer experience



Grow quickly
  • Digital marketing strategy

  • Inbound and Outbound

  • Social media strategy

  • SEO (Search Engine Optimization)

  • Social and management

  • CRM and E-mail Marketing

  • Analyze and planning

  • Conversion rate optimization (CRO)

  • Digital Innovation

  • Data Journey

  • Data-driven Marketing

  • Artificial Intelligence (AI)

  • Due Diligence in Digital Business

  • Digital media plan

  • Programmatic media

  • Google Ads

  • Social Ads

  • Affiliates and marketplace

  • Social interactions

  • Development



  • Advertising

  • Branding

  • Design

  • Content

  • Packaging

  • Filming

  • Motion Graphics

  • Digital

  • Products

  • Development

How we do it

From learning to acting.

  • Understanding

  • Diagnosis

  • Strategy

  • Team and structure

  • Establishing KPI's, OKR's and NPS's

This way, with a moderate investment, your brand will be more present in the lives of people, influencers and decision-makers.

It’s not about ideas—it’s about how to make it happen.

What we believe:

  • • The client’s mission statement and values must be taken seriously;

  • • Perfect understanding, common sense and collaborative work are the secret to any good strategy;

  • • Team formed carefully to be the best fit for the project;

  • • It’s easier to build branding from well-structured proposals, purposes, promises and positions;

  • • With the right tools, creativity and intelligence, it’s possible to make real that which may look too complex;

  • • Numbers never lie: on the right hands, data are the most powerful weapon for creativity;

  • • When it comes to honesty and ethics, there is no middle ground;

  • • Being simple doesn’t mean being simplistic.

Paixão + Cultura + Habilidade + Processo Paixão + Cultura + Habilidade + Processo

We are what we deliver

Real expertise in creating, building and establishing leading brands in technology, consumer goods and B2B.

Learn about some of the brands in which we actively participate.
If you prefer, get to know our main success cases.

Meta – crescimento e consolidação

Meta - growth and consolidation

Serving the Facebook for Business division throughout Latin America since its arrival in the country, with the creation of communication structures and market activations, we are responsible for supporting the communication materials of its Marcooms team in 5 countries, contributing to its growth and consolidation as one of the most important media platforms in the world.

Medtronic – crescimento e consolidação

Medtronic - growth and consolidation

By following the company's transformation in several moments in the last decade and supporting its team of marcomms in the most diverse aspects, we contributed to consolidate it as one of the largest medical devices in the world.

Economatica – crescimento e acquisition

Economatica - growth and acquisition

Through positioning, branding, and communication, we have helped to consolidate it as the data platform of choice for the Latin American market. As a result, it was acquired by TC.

BPP - growth and acquisition

Working with the fintech since its inception, we helped to create concepts, positioning, and products that made the brand the largest issuer of prepaid cards in reais, one of the largest payment companies in the country, and a leader in instant payments, which contributed to its acquisition by Dock.

Eletromidia – crescimento e IPO

Eletromidia - growth and IPO

Through positioning adopted to this day, we assisted the company to move from 8th place in the ranking to second place in the market, twice winner of the Caboré as the best media platform in the country. Afterwards, following to the letter the positioning, audience, and cluster guidelines, it became the segment leader and became the first IPO of a communication company in the country.

CI – crescimento e liderança

CI - growth and leadership

Over the course of our relationship, with clear positioning and occupying spaces in the market, we helped the company to climb its position in the ranking and improved the its perception in the market, making it the largest educational tourism operation in the country.

Confidence Câmbio – crescimento e acquisition

Confidence Câmbio - growth and acquisition

Through positioning, branding and communication, we helped to transform it into the largest issuer of international prepaid cards in the world and the largest currency exchange company in the country. As a result, it was acquired by Travelex. – crescimento e liderança - growth and leadership

Along our relationship with Walmart, from the startup stage in Brazil to leadership in web audience, we implemented a high-performance creative structure that helped the operation to grow and become one of the leading e-commerces in Brazil.

Drogaria Onofre – crescimento e acquisition

Drogaria Onofre - growth and acquisition

Through positioning, branding, and communication, we helped to transform it into the largest e-commerce and dermocosmetics retailer in the country. Therefore, it was acquired by CVS.