Your Own Agency
While communication continues to find new formats and purposes, processes remain slow, expensive, complex, and distant.
We have been aware of this for over 10 years. Ever since then, we have continuously improved formats, thoughts, tools and proposals in the management and execution of strategic-digital-creative communication, making the creative process more agile and thus promoting an increasingly efficient and fluid connection between the brands we work with and their consumers.
For that purpose, we dedicate ourselves to understanding the full context behind our clients: their goals, their markets, as well as the existing opportunities and their communication demands. We then create strategies and implement unique development structures for each of our clients, preparing exclusive multidisciplinary squads working side by side with the client to streamline your planning and execution. Our exclusive model is more agile and efficient, joining together the best of on-site, in-house and traditional agencies, built upon close and clear communication.
The dream team is here to take care of your brand—a creative team with the right talents and skills to deliver the expected results, fully immersed in your brand identity and completely aligned with your culture, values, purposes and positioning, working just for you, within Martin Luz or in your company and branches—all according to your preferences with respect to performance and professional aspects. This model reduces distances, increases involvement and productivity, and ensures the rationalization of structures and processes, in addition to improving communication management with more assertive results, in harmony with your business objectives.
By offering the client its own support structure for communication and marketing, our model at the same time increases the proximity between the teams, eliminates noise and allows to reach the results in a more fluid, fast, and correct way. It is also ultra-flexible, as it has all Martin Luz's professionals as support, in case the internal and exclusive team at any time has other needs.
They are multidisciplinary teams with diverse skills and experiences to work on communication and develop effective campaigns on any media or platform in Brazil and Latin America. A perfect team to accelerate your responses and make your marketing more effective and with better results, within defined metrics.
Your Own Agency
In-depth understanding of your goals.
Full acknowledgement of your needs and necessary skills.
Team structure design.
Performance measurement via OKR and NPS.
This is how we make it happen at Martin Luz:
Here are some of the frameworks and concepts we use
directly or indirectly in our daily lives.
Our beliefs have a foundation: the results we achieve by following them.
Practices that have worked well for so many customers in the most varied sectors may also work for you. The first step is to always evaluate and find out what already works and where we can contribute. We start by measuring the efficiency with which your brand impacts the consumer and, from that, we get clues on how to improve many aspects of your company.
By merging our perceptions with your business objectives, we discover how to improve indicators to achieve the best results in line with your purpose.
We work collaboratively, sharing best practices, improving decisions, streamlining production, and opening perspectives for a more complete view of your company within the market.
If we really want something, we work for it. Simple as that.
We deliver results, not simple reports.
We focus on total potential improvements,
not collateral changes.
We propose practical recommendations and how to make them happen.
We work with a sense of urgency.
We celebrate the impact and not the conceptualization of the idea
We believe that great ideas are never born in the comfort zone
Better than talking about commitment, it is exercising it.
We are fully aligned with our customers.
We ask a lot; we hear a lot.
But we don't let the customer be our only source of information.
We believe in the power of Benchmarking.
If we don't have the right talent for the job, we will identify and hire him.
We prioritize clear communication.
We are 100% aligned to the client's culture and purpose.
Our value system emphasizes the right thing, not necessarily the easiest.
We speak honestly, think honestly and act with integrity.
We offer an external and unbiased view and perspective.
Our work style is direct, practical, collaborative and down to Earth.
We treat our customers as we would like to be treated.
SLA's, KPI's, OKR's and NPS's defined
Having defined performance values is a fundamental part of a company's management strategy. By demarcating the values that measure the main processes, we were able to transparently quantify the quality of the work delivered, building sustainable relationships.
Respect for your culture
The best agency for the client is the one that knows your business well enough to give an opinion, suggest and make discoveries that open new alternatives. We know that it takes time to build a brand and make it grow. Therefore, we respect the culture and purpose of each client, always remembering that creating is not to mischaracterize. Guidelines are not handcuffing, but tools that guide and guarantee the distinction of the brand among millions of other speeches.
Process and data-oriented work
As technologies and trends change, we build and improve our martech methodology and tools - constantly adjusting research and ideation procedures for implementation and ongoing evaluation. In this way, we stay ahead, updated enough to anticipate, and keep up with the speed of information, which today is fleeting in the digital environment.
In the same way, the world accelerates, new things appear every moment and we live in an era of constant mutations, in which the new must be fresh and the motto is to reinvent itself. We bring this philosophy to the brand of our customers, suggesting changes, launches and new strategies that follow the behavior of consumers and society.
The wrong professional in the right place never worked. The contrary, even less. Our team is customized with the right talents to create the precise alignment between our team and yours and, from this relationship, gain time in the execution of demands.