Brand & Experience
We are the result of the convergence between a business consultancy company, digital innovation, and a brand performance agency, which helps smart companies to grow better and more efficiently.
We believe in transforming to thrive. We combine the power of insights with the art of identity to find that spark that awakens people and connects everything.
We want to make your brand occupy a space in their heads, that represents something they believe in and that has relevance in their lives, in a perfect alignment between Business, Brand and Communication.
Because when the proposal, positioning, purpose and identity of your Branding platform are consistent and perceived by its value, they are shared by everyone who touches it and is touched by it, from employees to customers, in a movement where it ceases to be sold to be purchased in a continuous flow, transforming your company's culture and achieving real results.
Creative and strategic thinking
Content and media strategy
And a lot of repetition
While there are thousands of foam experts, our business is creating waves.
We position brands and companies, identifying what makes them unique in the customer's mind.
We align your value propositions and promises with your goals, and we create your purpose and your identity, helping your communication to flow more easily. And then it is all about work, work, and work.
It is their intelligent movements that increase their attractiveness, provoke competitors, and even define completely new categories and markets.
When your strategy, attributes, identity, experience and communication are closely linked, aligned, consistent, present in the various points of contact and generate value for your audience, the result is more demand, more engagement, greater participation and loyalty levels of giving envy.
The value of a good Branding is the ability to attract, inspire, engage people, constantly impact the world and society, and update yourself without losing its essence. All of this in a way that makes sense to activate its potential to be easily transmitted in continuous waves, establishing meaningful connections with people, transforming your company's culture, and working better for your business.
In a world of narratives, do not underestimate the strength of its truth, even because there is no other factor more determinant for the long-term success of a brand than its positioning, purpose, and Branding.
When your strategy, attributes, identity, experience and communication are closely linked, aligned, consistent, present in the different points of contact and generate value for your audience, the result is more demand, more engagement, greater participation and loyalty levels that makes others envious.
Share of Market starts with Share of Mind. That is what we do.
Every good idea has a great story waiting to be told. Strong stories flow more, create connections, bring together interests and people, nurture experiences, solidify identities and maintain interests for years.
Context is everything.
Branding is not following a cake recipe. Just as or more important than the way forward, it is the way not to go.
With a deep understanding of your business, we help companies get more right, building together a window into people's minds, the reason why your brand exists and is chosen.
That's how we make it happen at Martin Luz. Our 5 Ps.
The impact your brand offers
VALUE OFFER What your company or brand does
POSITIONING How your brand wants to be perceived and in what market
PURPOSE What makes your brand indispensable to the world
PROCESS How we make it all happen
Our role is to work for your brand to perform better. The goal is not for your brand to be modern, beautiful, elegant, cool, and different, but to be more effective for the audience we want to talk to.
We investigate, understand, evaluate, define, articulate, communicate, and develop reasoning to solve this challenge.
From all this analysis, we were able to identify gaps, develop unique and renewing positions, purposes and mental triggers, strategies that improve performance, nourish the brand, streamline operations, and make the customer experience rewarding. Thus, their brands begin to gain even more strength as they are not only consumed but admired and adored.
By aligning brands and businesses with what the market expects of them, we increase the fluidity, synergy and efficiency of their communication between everyone.